-LRB- CNN -RRB- -- Poor Microsoft . People who use your search engine seem especially interested in ... Apple .

Bing published its most-searched news stories for 2012 , and topping the list -- ahead of the presidential election , Superstorm Sandy and the London Olympics -- was the iPhone 5 , the newest version of Apple 's iconic smartphone .

In case we need it , the ranking is further evidence of the feverish speculation that accompanies major Apple product launches . Released in October , the iPhone 5 was the subject of countless rumors and news reports all year about its launch date , features and 4G capability .

But still -- did people on Bing really care more about the iPhone 5 than the election ?

`` Tim Cook might want to send a thank you card to Steve Ballmer this morning , '' wrote Taylor Soper on GeekWire .

At least the presidential election beat out Honey Boo Boo . Other tech news stories on Bing 's list included the launch of Amazon 's newest tablet , the Kindle Fire HD , and Facebook 's public stock offering in May . That 's a big change from 2011 , when no tech stories made Bing 's most-searched list .

The complete list of Bing 's top news stories :

1 . iPhone 5

2 . 2012 elections

3 . 2012 Olympics

4 . Hurricane Sandy

5 . `` Honey Boo Boo '' reality show

6 . `` Gangnam Style '' dance

7 . KONY 2012

8 . Academy Awards

9 . Kindle Fire HD

10 . Facebook IPO

Reality TV star Kim Kardashian topped Bing 's most-searched person rankings for the year , dethroning 2011 champ Justin Bieber . President Obama was 46th , while his GOP rival Mitt Romney was 43rd .

Apple also dominated Bing 's list of the year 's most-searched consumer electronics , taking 5 of the 10 spots . Other popular products were the Samsung Galaxy S III phone , the Kindle and Sony 's PlayStation 3 gaming console .

Facebook topped Bing 's rankings of most-searched social media , followed by Twitter and , perhaps surprisingly , MySpace .

Fortunately for Microsoft , the company was n't shut out of its own search results . On the consumer-electronics list were the Xbox and Windows 8 .

With a market share of 16 % , Bing is the second-most popular search engine in the U.S. behind Google -LRB- almost 67 % -RRB- , according to comScore .

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The iPhone 5 topped Bing 's list of most-searched news stories so far in 2012

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It ranked ahead of the presidential election , Superstorm Sandy and the London Olympics

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Kim Kardashian was the year 's most-searched person